The client

Former International Lancome Make-Up Artist, Zehra Ali has always been passionate about colour, fashion and creativity. Her attention to fine detail and talent to produce flawless complexions has resulted to worldwide campaigns, magazine work and many A-listers for red carpet events like the Baftas.

The requirements

Zehra Ali required an identity for her career as an independent Make-Up Artist also specialising in bridal. An anthology of powerful imagery was also required to portray her work for her new site.

The solution

The identity created for Zehra Ali is enhanced by the 'brush like' effect referencing an essential tool for a make-up artist. The contrast of colour and typography portrays femininity and simplicity. Several photoshoots were arranged to demonstrate Zehra's exquisite portfolio.

The response

Following the success of these projects, Sira Concepts have been asked to develop the new site for Zehra Ali.