Gini Bhogal

The client

Located in Essex, Award Winning make-up artist, Gini Bhogal launches her first salon. Beauty… just around the corner.

The requirements

Sira Concepts were asked to create a brand identity and stylish interior scheme for the beauty salon. The design requirements were to position Beauty just around the corner as a luxury brand within the mainstream market.

The solution

The identity created reflects the nature of the business through colour and composition. The contrast of colour and typography portrays femininity and simplicity. Elegant fresh stationary was designed to tie in with the overall scheme. A new starting business meant designing a space that was practical, appealing and cost-effective. The overall scheme designed was interesting and fresh to attract clients of all ages. Materials and colour throughout the interior, zoned the space determining the different treatment areas yet still well suited visually. Sparkle wallpaper, over-sized velvet upholstered seating and a gloss reception desk are a few of the intriguing factors on entrance to the salon. Huge windows allow a generous amount of natural light allowing decorative lighting to create the mood. A continuous floor finish helps contribute to the flow and inter-connection of space. The eclectic selection of furniture and finishes evokes a stylish setting where everyone will want to be pampered in..

The response

Beauty just around the corner launched in the New Year of 2011. Since opening her salon, Gini Bhogal has comissioned Sira Concepts to design and develop her new website. The website has been launched.