Free Trade

The client

At Free Trade Beers & Minerals, they provide an outstanding selection of International brands across beer, wine, spirits and soft drinks. Their extensive range of clients vary from exclusive bars and restaurants to supplying various events including the MOBO awards.

The requirements

Free Trade wanted to re-develop their existing brand and create a new website incorporating the new revamp.

The solution

Using black against the classic gold, immediately bought the site to life without sacrificing the existing persona. The headers and sub navigation tabs were designed in cream and brown allowing the current identity to be visually consistent throughout the site. The perfect imagery required clever use of composition with colour. Visuals were carefully selected overpowering the existing 'old' look yet remaining classic. Each page contains an element of animation embracing a sense of curiosity amongst viewers. A truly classic design conveying a touch of class.

The response

Since moving to new premises as part of their rebrand, Free Trade has commissioned Sira Concepts to design and install all their architectural signage. Free Trade Beers & Minerals has also provided Sira Concepts with complete creative guidance and control for the future.