Criminal Damage

The client

Born and bred in East London, Criminal Damage is a clothing brand renowned for it's individuality throughout the fashion, street and music scene. Flamboyant prints, dark macabre and understated classics combined with exclusive materials compose this extraordinary brand. Offering trend setting design enhanced by superior quality allows the versatile trademark to continue evolving internationally.

The requirements

With only a week between two major exhibitions, Criminal Damage required a stand for both affairs. The spaces differed in shape and size making it essential to plan intelligently.

The solution

Merchandise was displayed in cleverly designed components with integrated lighting and the compatibility to be positioned next to any one piece. This enabled the multi-functional units to create an external boundary, through which the number of elements used could adapt the size. A high gloss white finish enhanced the colourful clothing and accessories further. Oversized printed imagery was placed around the external boundary to create awareness and entice the public. The diverse design enables the brand to incorporate the build for further exhibitions. By replacing the flooring, lighting and graphics will create a different setting for any size space, making it cost effect for the future.

The response

Sira Concepts has since been commissioned to refurbish their office and retail space where work has already commenced.